Websites Aren’t Static! & Other Content Marketing Tips for Small Businesses

The format and flexibility of your website can greatly affect your interactions with potential followers and customers. Keep reading to find out how to make your website more interactive and engaging.

Static content is not the only kind of content you can generate as a small business. With evolving technology, dynamic content is something that is an option for all businesses, and it is important that you consider what kind of content is best for you.

  • Why is content marketing important?
  • What is the difference between static and dynamic content?
  • Other tips for your small business

Content Marketing for Small Businesses

Content marketing is the backbone of small businesses today. Content marketing is essentially focusing on marketing solutions and information to customers so they feel like they are making better decisions. This differs from traditional marketing that advertises a product rather than an opportunity for a lifestyle.

Content marketing is able to withstand the test of time because it is rooted in information rather than a short-term goal, making it a good option for small businesses. Through content marketing, small businesses can build a following rather than simply making a sale.

Since the internet is available to most people, starting a small business has never been easier. This also means, however, that the market can become saturated with products and services very quickly.

In order to stand out amongst more established brands, a small business has to focus on being different. While smaller entities cannot afford large marketing campaigns and billboards, they have the ability to connect with customers on a more personal level, ensuring a more sustainable following.

Content marketing usually exists as emails, blog posts, articles, and tweets. This is all content that can be generated for free but still has an immense amount of power when trying to draw in followers.

Static vs. Dynamic Content

It is evident that content marketing is essential for small businesses because of its accessibility and sustainability. The format of your content, however, affects if it is doing the most work for you.

Static content does not change because of user input. This means that across your website, there are constant features that cannot be changed unless you or a web developer alters the code. This can be a hassle, especially when audiences and customers are changing quickly. It becomes time-consuming and expensive to manually alter your website after you receive information about traffic or aspects that are not user-friendly.

When companies generate static content and leave their websites to do all the work, they become distanced from their online presence. For a small business, an online presence is the most important part of its success, especially if there is no physical storefront.

Static content also means there is no way to measure what parts of a website are successful and which parts can use some improvement. Essentially, a static website is user-blind. This means that your website cannot evolve to meet customer needs, leading to decreased traffic in the long-run.

Dynamic content, on the other hand, adapts quickly according to user interaction. This is a smart way to monitor behaviors and make the most of every customer interaction by making the website more user-friendly.

Static content tends to be generated through static HTML codes, which is why the website can only be altered on the coding level. Dynamic content, however, is stored in a database and fetched on demand. This means that content and its delivery can be shifted since the information is not stored in a website’s code.

Oftentimes, dynamic content works alongside static content through applications, so if your business has static content, making it dynamic could be as simple as downloading new programs to enhance your current content.

A small business’ website should not be static. Being involved and in touch with users is essential for marketing, especially for smaller businesses.

Other Tips for Small Businesses

Just as a website has to be in tune with its users, a small business has to be in tune with its followers.

To further increase traffic, a small business should begin setting itself apart from others. This can be done through social media and market certain lifestyles.

Here are some questions to ask when marketing a small business:

  • What can we offer that no other company, big or small, can?
  • What kind of company are our followers supporting?
  • Who is our ideal clientele and what would attract them?

While these questions seem basic, sometimes it is important to refocus your content. A small business does not do it all, and sometimes that is a good thing.

Creating a very specific presence, combined with a smart and dynamic website, is a recipe for success. To make the most out of all the platforms available for marketing, make sure to always link your website on social media posts and descriptions. Through dynamic content, you can monitor where the most of your traffic comes from and then shift your strategy accordingly.

It might seem appealing to design a website and let it do all its work, but a small business could benefit greatly from constantly optimizing its website. A dynamic website is not only more user-friendly, it is a source of vital information about your customers.

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