Google Photos: Why You Need to Use It for Your Social Media

In the world where pictures get more likes and shares, it’s crucial that your images are fresh, new, and up-to-date. Google Photos is a great asset when it comes to organizing and sharing your own pictures- read more to find out how it can take your social media posts to the next level!

Don’t underestimate the power of streamlining different processes. As marketers, we have a million different things to think about, so eliminating steps and simplifying operations is imperative. Streamlining the task of managing social media content is no different. The simpler the process is, the better. Not only is it more efficient and productive for you, but it will keep all of your social media images new, fresh, and up-to-date (something that is insanely important when it comes to social media performance)! There are a lot of digital photo albums out there, but Google Photos takes the cake with features such as organization, face recognition and sharing. Read on to find out how to leverage this free system for your social media!

  • Why It’s Critical to Have Great Visuals for Your Socials
  • Google Photos: The Features
  • What’s on the Horizon

Why It’s Critical to Have Fresh, Organized Images for Your Socials

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‍Visual components are so important when it comes to social media

Images are crucial when it comes to social media posting and sharing, and the stats speak for themselves. A report from HubSpot cites the following:

  • Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
  • Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. (Xerox, 2014)
  • Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (LifeLearn, 2015)
  • Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015)

Having great visuals is a must if you want your social media pages to perform well and catch attention! Google Photos gives you the platform to use your own original images. It will organize your pictures, allow you to post from one place, and it makes it super easy to search your collections! Let’s dive into how this great program can help you maintain your images to ensure that your socials are always fresh and sexy.

Google Photos: The Features

‍Google Photos has some great features, including , searching, and sharing!organization

Google Photos has many awesome features. With the use of AI, the system has the ability to color in black-and-white pictures, or remove color from the background of a photo so that the subject will pop. Although these editing features are fun to play around with, Google Photos is really going to help your social media strategy by streamlining three processes for you: organization, searching, and sharing.


Google Photos is great when it comes to organizing your social media images. This is crucial because, especially when you are working with a social media plan or outline, you need to what images need to be posted, what images have already been used, and which ones need editing. The images live in large collections, so you can get the “big picture”- see trends in your feed, pick out what you love and what you need to work on.

Google is also rolling out a Shared Library option. This is an awesome tool if you work on a team where multiple people manage your social media posts!


Google Photos has an insane search feature. You have the ability to search your pictures based off of content, locations, dates, or even faces! This is perfect for if you need to find a specific image. Need to find a picture of a puppy? Simply search “dog” and Google Photos will filter through all your images and display the ones with the keyword you entered. Pretty crazy, huh?


With multiple sharing options, it’s easy to post to almost all of your social media accounts from one place! Similar to Google Docs, just press the little “share” icon and upload your content on either Google+, Facebook, or Twitter. There’s also an option to copy and paste a sharable link. Unfortunately, at this time you cannot directly post to Instagram, but the organization and search features make it easy to find and download any pictures that you would like to post!

A great part about sharing images directly from Google Photos is that it eliminates another step- tagging people! With its face recognition technology, Google Photos will automatically tag people for you, if you choose- but if tagging isn’t your thing, there’s an option to turn that off.

What’s on the Horizon

‍Google has some plans to take Google Photos to the next level

Google Photos is taking the digital world by storm, and it’s not slowing down any time soon. Google is constantly developing and updating the system, and according to an article on The Verge, “the Photos team says it sees a day when the venerable smartphone camera roll is obsolete”. Let’s take a look at the future of Google Photos and how it can impact your social media.

Archiving by Category

In June 2017 Assistant-the system that automates processes such as album and slideshow creation-  in Google Photos began to suggest images that you might want to archive. The current archive groups all images together, regardless of label. But, 9to5Google says that a “new string in version 3.18 suggests that Photos might be able to identify objects in images and then archive just that category of item. Recognized classes include memes, newspapers, menus, receipts, sketches, and more.” This means that you’ll be able to archive all of your images and keep them grouped together, making it easy to find old pictures if need be.

The statistics are there: If your social media content has a visual component, it’s going to perform better by getting more views, likes, and shares. An important aspect of having exciting images is having originality- and what better way to do that than by using your own pictures. Google Photos is a an awesome tool to implement if you are creating your own visual content. It will organize and label your photos for you, give you the ability to search your content by dates or location, and will allow you to post to almost all of your social media accounts from one place! Talk about streamlining the process. Take advantage of this awesome tool and boost your social media content to the next level!

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