Snapchat is a social media platform that brands shouldn’t ignore. With about 187 million actives users and reaching 41% of all U.S. 18-34 year olds every day, Snapchat is definitely a force to be reckoned with. How do you take advantage of this platform? One way is to create a custom DIY Snapchat Geofilter! By creating a Geofilter you will not only advertise your brand, but you’ll be able to interact with target consumers and better reach your demographic (after all, Snapchat is a millennial hub)!
Read on to discover:
Before we get into the details of making a custom Snapchat Geofilter, let’s go over some statistics about Snapchat.
If you aren’t already convinced that Snapchat is the place to create buzz about your brand, you will be once you discover just how easy (and affordable) it is to make your own DIY Geofilter!
Snapchat now allows you to create custom designs for lenses, not just filters. This means that you have two different options when it comes to designing a custom creative tool at Snapchat: Geofilter or Lense. While we are just going to focus on Geofilters in today’s article, it’s important to note the difference so that you can decide which one would work best for your business. A filter is simply an overlay. You add it to the picture after it’s taken. Typically it’s based on a geographical area so that Snapchat users can show off where they are. Lenses, on the other hand, are digital masks that appear as you’re taking the picture. Often times, they include things like crowns or animals ears (see picture above), and they can also change your voice if you opt for a video instead of a picture. One isn’t better than the other, it just depends on which one will better suit your business!
Lenses are nice and all, but today we are focusing on creating your own geofilter!
You can do this in just a few simple steps:
The first thing you have to do is define your filter. There are two possible types: personal or business. The difference is that a business filter includes a brand or logo, or promotes a business, whereas personal ones don’t (an example of a personal geofilter would be one for a graduation or wedding). Once you figured out what your filter type is, review Snapchat’s guidelines for designing and submitting a geofilter. Requirements include not using a logo you don’t have authorization to, no personal information (phones numbers, email addresses, etc), and no offensive or suggestive language.
Once you review Snapchat’s guidelines and requirements it’s time to design your filter! You can do this yourself in Photoshop, or you could hire a graphic designer to make one for you. If you decide to design one yourself, create a file that’s 1080px wide by 2340px high (Use the purchase tool preview page to see how it will look on different devices and systems). It should be under 300KB in size and should be saved as a .PNG file. Make sure it has a transparent background. Check out Snapchat’s submission tips for more details about file sizes, design requirements, and other general information.
The next step is to upload the filter that you designed to Snapchat. From there, you can set the geofence (the geographic area where your filter will be available) and schedule (run time). Try to make your filter as relevant to the location as possible. As you’ll see in the next section, the geographic size and run time will affect the price, so keep that in mind as you’re working on these settings. Also, note that if your geofence isn’t between 20,000 and 5,000,000 square feet, the current cost of the filter won’t appear in the upper left screen.
The last two steps in creating a custom, DIY Snapchat Geofilter is to pay for it and wait for approval. As far as pricing goes, filters vary based on the location and size of geofence and how long the run time is. The Media Captain had a weekend long Geofilter which cost $312.62. This filter ran from 5PM-2AM on June 3, 2017, and covered over 3 million square feet. However, according to Jason Parks of The Media Captain, if you geofence a small area such as a reception hall for a wedding, pricing will be about $10. After you pay, Snapchat will need to approve your design. Although approval length can vary, they try to approve filters within 3 hours. If your filter is not approved, Snapchat generally gives a reason as to why is was rejected. If that happens take note, make changes, and try again!
Having a custom Geofilter is a great way to not only advertise, but also connect you to your consumers and allow them to interact with your business! Creating a custom, DIY Snapchat Geofilter is an easy way to boost your branding. Just to review: go over Snapchat’s guidelines and requirements, design your filter, upload, set your geofence and schedule, and then pay and wait for approval!