Success as a blogger comes down to how you say things more so than what you say. Unique topics don’t hurt, but most things under the sun have been blogged about. Good bloggers present their content in unique, attention grabbing ways that keep people reading, no matter the subject.
Be mindful when you write blog titles. Readers decides whether to click or keep scrolling when they see your title. Since the title may be all someone reads, it’s important to take the time to create an appealing, clickable title. Good titles tend to run under 8 words, and 70 characters. You don’t want to overwhelm your readers with a long title. If you haven’t sold them on your blog in the first 8 or so words they’re not going to bother to read the next few hundred.
Good titles prime action, intrigue, or emphasize your topic. Creating a sense of urgency like this calls your reader to action to read your topic and become knowledgeable about something they “should” know. Strong language can help your title pop out amid the haze of everything else, so go for it with your title. Don’t be afraid to use metaphor or analogy to get readers interested.
Your title tells someone what to expect if they decide to continue on and read your piece. So help your readers out! Lists, how-tos, and questions are your friends when it comes to crafting clickable titles that explain what your blog will be about, so be sure to utilize these title types when topic appropriate.
Once you hook your reader with your title, your content must back it up to keep eyes on your words. Cultivating your voice and personality as a blog writer enthralls readers to not only value what you’re saying, but why you’re saying it. People come to a blog to get that blogger’s take, so give it to them. Start your blog describing how the topic made you feel, and the readers will feel with you and get pulled in. Our emotions play a big role in how we make decisions, like to keep reading or click on an article, so use this to your advantage to pull readers in.
Be personal on the reader’s end, too. Guide the reader through the topic and anticipate the questions they may have along the way. Take those questions and ask them in your piece before answering them with your content. This will guide readers toward the idea you want to leave them with. This can be a big help not just to pull your reader in but to keep their attention.
Heuristics help us make sense of the world, and they can help readers make sense of your blog’s content. So be sure to include guiding questions, metaphors, and analogies to help your readers relate the abstract concepts from your blog in a concrete way in their minds. Just like the title, you want to engage your reader throughout and make your content relevant to them. So make the content real to them and provide quotes, make claims and back them up with research.
Good blogs have dedicated audiences, but they don’t just turn up over night. Those blogs don’t just guess what their audience wants, they know it and make sure to present content that targets and continues to cultivate that audience. Your content should help tell you about your audience. If you write a blog about technology then your audience are people interested in new technology and its applications. Or if you write blog about restaurants you can expect your audience to be foodies.
You want to cultivate a niche audience. This means there will be interest and enthusiasm on the part of your readers. No one writes a blog about something they and other people aren’t passionate about, so take a look at your content and see what kinda niche audience you are writing for. Once you have identified that audience you can begin cultivating an ardent following by writing content catered to them. To do so you may want to focus on audience demographics to see exactly what your audience is like and how you can write for them.
Here’s some good demographics to think about
Since most things have been written about already on the Internet, doing blog research is a must for making your blog stand out. So before you write a blog about a topic, search around on the Internet and read other blogs that have tackled it already. See what they did, and didn’t, and find a way to write a better blog. Content presented in fresh ways make for golden blogs, so get out there and check out articles and posts that concern your topic so you can one up them. Your audience comes to your blog to get your take, so stay up to date on what’s going on around you so that take is always fresh.
Most importantly for your blog, you want to make it your own. Be yourself and write about what you’re passionate about, and passionate people will follow.
You want your blogs to start a conversation, not just sit on your webpage listlessly. When people share your blogs they engage back with your content. It’s not enough to simply engage with your copy and words, you have to offer the ability for your viewers to show what you’re saying to everyone they care about. There may not be a more organic way to increase your outreach than personal recommendations. So be sure to post your blogs on social media and to provide plugins that let readers share your blog on Facebook, Twitter, etc.
Moreover, every blog you write needs a comment section. You want your followers to come to your blog not just for your content, but to participate and give feedback and learn together. Comments play a big role in how your blog performs, so never make the mistake of forgetting a comment section, and always encourage readers to comment at the end of your blogs. Once you encourage feedback and engagement, your blog will become a meeting place for like minds to share feedback and opinions. This is the type of culture great blogs maintain.